I know that it's lazy of me to cross-post, but just the same ... let's have a brief educational moment.
Certainly this is the best recent example of corporate cluelessness in plain sight that I've seen. Note that just because a beer differs from the flavorless norm in the sense of light-this or that, it doesn't necessarily imply that it is "craft" or "specialty."
Thanks to Clay (via John) for this vision of conceptual futility, courtesy of the Buffalo Wild Wings branch by the Mall St. Matthews in Louisville, Kentucky. Remind me not to go there any time soo, will ya?